"How long will this take?" is right up there with "how much will this cost?" as the first question most people ask. Our honest average is around 21 days from kickoff to launch — here's what happens in that time.
The four stages
Discover: a short call to understand the business, the customers, and what success looks like. Design: real pages, not mood boards, so you're reacting to something close to the finished product early. Build: development on modern, fast tech. Launch & grow: going live, then continuing to optimise afterwards rather than disappearing.
What speeds it up
Having your content ready — logo, photos, copy, or a clear idea of what needs writing — is the single biggest factor. Fast feedback at each stage keeps momentum; waiting a week between rounds adds a week to the timeline, every time.
What slows it down
Almost always, it's waiting on content or feedback, not the build itself. A bigger scope — more pages, custom functionality, e-commerce — naturally takes longer too, which is exactly why we scope and quote properly before committing to a timeline.
If you have a deadline
Tell us upfront. We'll be straight about whether it's realistic for the scope you need, rather than agreeing to a date we already know we'll miss.
got an idea? let's make it real.
Book a free 20-minute call — no pitch deck, just an honest conversation about what you need.