Plumpd sells a genuinely new-to-market product — needle-free lifting "face tapes" — to first-time buyers who've never heard of the category before, which meant the homepage had to do a lot of educating before it could sell anything. We built the hero straight around the core promise, "Lift. Firm. Smooth. Every day.", with trust bars for free UK shipping, a 30-day money-back guarantee, and the store's review count sitting right under the fold so scepticism gets addressed before anyone even has to scroll.
The product page is built around a simple two-tier decision — a 7-day trial kit or a 30-day kit — with live stock messaging and a delivery-cutoff countdown to add real urgency, plus the review count and star rating pulled straight into the buy box next to the price.
It's a store built entirely on Shopify's standard toolset, but tuned page-by-page for a skincare audience that converts on trust and social proof as much as on price.
Product page — 7 Day Full Face Kit
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