PWT Digital started as the digital arm of a hands-on trades business, so these aren't theoretical mistakes — they're ones we've seen cost real enquiries, on real sites, before they got fixed.
1. No obvious way to actually get in touch
If someone has to hunt for a phone number or fill in a clunky contact form buried three clicks deep, most will simply move to the next search result instead. Contact details should be visible from every page, not just a dedicated contact page.
2. Not really built for mobile
Most trades enquiries happen on a phone, often from someone standing in front of the exact problem they need fixed. A site that's awkward to use on mobile is turning away the people most ready to book you.
3. No real photos of the actual work
Stock photos and generic icons don't build trust the way real photos of real jobs do. Customers hiring a trade want to see proof, not a placeholder image that could belong to any business in the country.
4. Slow to load on a building-site 4G connection
Your customers aren't always browsing on fast home wifi. A heavy, unoptimised site that's merely acceptable on office broadband can be genuinely frustrating on a patchy mobile signal — exactly where a lot of trades enquiries start.
5. Nobody's looking after it after launch
A website isn't a one-off purchase. Outdated pricing, old projects, and stale content quietly erode trust over time. It needs an owner — even if that's just you, with five minutes a month — or it needs support in place.
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