Most businesses don't replace their website until something forces the issue — a rebrand, a lost customer, a competitor who suddenly looks miles more credible. Here are five signs worth acting on before that happens.
1. It takes more than a couple of seconds to load
Visitors decide whether to stay or leave within seconds, especially on mobile. If your site was built years ago on an older platform, it's very likely carrying bloat — oversized images, unused plugins, ad-hoc code — that's quietly costing you visitors before they even see what you offer.
2. It doesn't really work on a phone
"It's responsive" and "it actually works well on mobile" are different things. If menus are fiddly, text is tiny, or buttons are hard to tap accurately, you're making the majority of your traffic — most local searches happen on mobile — work harder than they should to become a customer.
3. You can't update it yourself
If changing an opening time or adding a photo means emailing a developer and waiting days, your website can't keep up with your business. A modern build should let you make routine changes yourself, without needing to touch code.
4. It doesn't show up when people search for you
If a search for your own business name, or the service you offer plus your town, doesn't surface your site clearly, something's wrong technically — often slow load times, poor structure, or missing basics that a rebuild fixes properly rather than papering over.
5. It doesn't look like your business anymore
If your branding, your work, or your offering has moved on and the website hasn't, it's actively working against you — undercutting the trust everything else you do is building.
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